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The history of Rolex and Swiss watchmaking are inextricably linked. Pioneer in the development of the wristwatch, the brand is at the origin of numerous major watchmaking innovations, and has registered over 400 patents in the course of its history.

Rolex designs, develops and produces in-house all the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet.

Look in all the dictionaries, there is no word for what we do. It's not ‘tradition’, though our craft is timeless. ‘Limitless’ is too limiting. ‘Enduring’ is not enduring enough. ‘Innovation’ can only begin to describe it. We sculpt, paint and explore. But explorers, sculptors and painters we are not. This is the only thing we make. The only thing we will ever make. There is no word for what we do. There's only a way. The Rolex Way.

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689 North High Street
Columbus, OH 43215 
(614) 233-6666 
Tues-Thurs 11a-7p/ Fri & Sat 11a-8p

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